{"title":"Smoke Theory","description":null,"products":[{"product_id":"smoke-theory-bbq-philosopher-unisex-sweatshirt","title":"Smoke Theory - BBQ Philosopher - Unisex Sweatshirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-f1fa611e-7fff-5690-b6d1-35e56228cce8\"\u003e\u003cspan\u003e“Some questions are best answered low and slow.”\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe first pitmasters weren't trying to become philosophers. \u003c\/span\u003e\u003cspan\u003eThey just had a lot of time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou can only stare into a fire for so many hours before the mind begins wandering into dangerous territory. Why are we here? What makes a good life? Is the brisket ready?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGenerations passed. Methods improved. 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No professors. \u003c\/span\u003e\u003cspan\u003eJust \u003c\/span\u003e\u003cstrong\u003eSmoke Theory\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSmoke Theory\u003c\/span\u003e\u003cspan\u003e turns the patient ritual of barbecue into its own slightly ridiculous school of philosophy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe illustration reimagines a classic phrenology-style head as the mind of a devoted pitmaster, with the essential faculties labeled \u003c\/span\u003e\u003cspan\u003eHeat, Salt, Time, Smoke, Patience,\u003c\/span\u003e\u003cspan\u003e and, naturally, \u003c\/span\u003e\u003cspan\u003eBrisket\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRendered in bold black ink with an old-world printmaking character, the design mixes vintage scientific imagery with modern barbecue humor. It is smart enough for the serious smoker, strange enough for TWO WORDS, and built around a truth every good pitmaster already knows: barbecue involves an unreasonable amount of thinking about meat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eRock a classic sweatshirt silhouette with ribbed crew neck, long sleeve cuffs, and a flat hem. Layer it up or wear it on its own for a contemporary streetwear look. With the soft fleece inside and comfortable fit, it’s sure to become your favorite everyday sweater right away!\u003cbr\u003e\u003cbr\u003e• 100% cotton face\u003cbr\u003e• 65% cotton, 35% polyester\u003cbr\u003e• Charcoal Heather is 55% cotton, 45% polyester\u003cbr\u003e• Fabric weight: 8.5 oz\/y² (288.2 g\/m²)\u003cbr\u003e• Tightly knit 3-end fleece \u003cbr\u003e• Side-seamed construction\u003cbr\u003e• Self-fabric patch on the back\u003cbr\u003e• Double-needle stitched rib collar, cuffs, and hem\u003cbr\u003e• Blank product sourced from Pakistan\u003cbr\u003e\u003cbr\u003eDisclaimer: This sweatshirt runs small. 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