{"product_id":"smoke-theory-bbq-philosopher-unisex-hoodie","title":"Smoke Theory - BBQ Philosopher - Unisex Hoodie","description":"\u003cp\u003e\u003cb id=\"docs-internal-guid-f1fa611e-7fff-5690-b6d1-35e56228cce8\"\u003e\u003cspan\u003e“Some questions are best answered low and slow.”\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe first pitmasters weren't trying to become philosophers. \u003c\/span\u003e\u003cspan\u003eThey just had a lot of time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou can only stare into a fire for so many hours before the mind begins wandering into dangerous territory. Why are we here? What makes a good life? Is the brisket ready?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGenerations passed. Methods improved. Arguments continued. \u003c\/span\u003e\u003cspan\u003eBut somewhere between the heat, the salt, the waiting, and the smoke, a peculiar school of thought survived.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNo textbooks. No professors. \u003c\/span\u003e\u003cspan\u003eJust \u003c\/span\u003e\u003cstrong\u003eSmoke Theory\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSmoke Theory\u003c\/span\u003e\u003cspan\u003e turns the patient ritual of barbecue into its own slightly ridiculous school of philosophy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe illustration reimagines a classic phrenology-style head as the mind of a devoted pitmaster, with the essential faculties labeled \u003c\/span\u003e\u003cspan\u003eHeat, Salt, Time, Smoke, Patience,\u003c\/span\u003e\u003cspan\u003e and, naturally, \u003c\/span\u003e\u003cspan\u003eBrisket\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRendered in bold black ink with an old-world printmaking character, the design mixes vintage scientific imagery with modern barbecue humor. It is smart enough for the serious smoker, strange enough for TWO WORDS, and built around a truth every good pitmaster already knows: barbecue involves an unreasonable amount of thinking about meat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWho knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chilly evenings.\u003cbr\u003e\u003cbr\u003e• 100% cotton face\u003cbr\u003e• 65% ring-spun cotton, 35% polyester\u003cbr\u003e• Front pouch pocket\u003cbr\u003e• Self-fabric patch on the back\u003cbr\u003e• Matching flat drawstrings\u003cbr\u003e• 3-panel hood\u003cbr\u003e• Blank product sourced from Pakistan\u003cbr\u003e\u003cbr\u003eDisclaimer: This hoodie runs small. 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